Workflows in Works
Which job do you want done?
Pick a job below. Each page shows how Works does that job for one example company, from the first questions to the finished output.
Updated
Playbook
Strategy
Define Ideal Customer Profile A one-page ideal customer profile built from data on your best customers, so your team can check each new lead against it.Define the Value Proposition Find the outcomes your customers pay for. Test three to five versions of your value proposition with customers, and approve one. Add three to five facts that prove it, such as customer results with numbers.Develop Buyer Personas Get a profile of each person in the buying decision. Each one comes from interviews with recent customers and has a one-page card for sales calls.Profile Key Competitors Profile the three to five competitors that appear most often in your deals. Each profile covers positioning, pricing, strengths and weaknesses, with sources.Set Up OKRs Set objectives and key results (OKRs) from your annual goals. Each objective gets measurable key results and an owner.Size the Market Estimate how big your market is, how much you can serve and how much you can win. Each figure lists its sources and a confidence rating.Write the Positioning Statement Write three or more drafts of your positioning statement. Test the best draft with five customers. Your leaders agree on the final version.