When you run the company and do the marketing

When you run the company and do the marketing, what can Works do for you?

You get core messages organized by audience. You match your buyers' search terms to pages. You plan a 90-day content calendar. You publish blog articles that target search keywords. You post on social media on a steady schedule. You get lead targets, channels, offers and a budget for the quarter.

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Why these

These workflows are for the marketing work you do while you run the company. With Define Core Messages, your marketing says the same thing in every channel. With Find the Keywords Buyers Use, you know which pages to improve and what content to create. With Plan the Content Calendar, you publish on the dates in your 90-day calendar. With Publish Blog Posts, your business gets more visitors from search results. With Establish Social Presence, you post on social media on a steady schedule. With Plan Lead Generation, your lead plan follows from your revenue target.

Workflows

Where to start

Define Core Messages Write one primary message and three to five supporting messages for each segment. Add a fact that proves each supporting message.Find the Keywords Buyers Use Find the words your buyers type into Google. Then match each keyword to a page to improve or a new page to create.Plan the Content Calendar Choose one goal, three to five themes, and two or three formats you can keep up. Get a 90-day calendar of 12 topics, each with a date and the person who writes it.Publish Blog Posts Publish blog articles of at least 1,000 words that each target one keyword. Each article uses an example from your business.Establish Social Presence Choose the social platforms your customers use. Then publish your first 30 posts.Plan Lead Generation Calculate the number of leads you need to reach your revenue target for the quarter. Then choose two or three channels, an offer for each one and how to split the budget across them.

Run a workflow on your own business

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