When you set up sales and marketing from scratch
What can Works do when you set up sales and marketing from nothing?
You get Google Analytics 4 (GA4), Google Search Console and conversion tracking set up and checked. You can then trust your traffic and lead data. You get a value proposition in your customers' words. You also get a profile of each person in the buying decision, based on real interviews. You see the cost per lead of each channel.
Updated
In Set Up Website Analytics, your tracking is checked in live data. You can then trust your traffic and lead data. In Develop Buyer Personas, each persona document has word-for-word interview notes. Each persona has a one-page card for sales call preparation. You use your persona documents in Define the Value Proposition. At least five real customers confirm that the value proposition matters to them. The approved value proposition is shared with all your teams.