Can you trust the traffic and lead numbers from your website?
Works installs Google Analytics 4 (GA4) on your website. You choose the site actions that mean a lead. Works sets up a conversion event for each one, so GA4 counts the action as a conversion. Each event is tested with a real action. Google Search Console is linked to GA4. You choose who receives a weekly performance email.
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You use the weekly email to check visits, traffic sources and conversions.
You decide how the Analytics Setup Agent installs GA4: through Google Tag Manager or with code added directly to your pages. You decide if internal visits are removed from reports or only marked, so you can still see them when you want. You choose the site actions that count as conversions. The Analytics Setup Agent checks each conversion event with live data in the Realtime report.
A checked GA4 setup with an internal traffic filter and conversion events confirmed in the Realtime report. A linked Search Console and a weekly performance email scheduled to the right person.
The work starts from access to your website and a Google account. You get a tested analytics setup in four stages.
A few questions in plain words. The answers set up the run for your business.
The Analytics Setup Agent sets up GA4, your conversion events and Search Console. The Reporting Agent runs the full test and schedules the weekly email.
Writes and improves your homepage and landing pages, and runs the conversion experiments that raise their conversion rates.
Sets up GA4, conversion events, and Search Console, with each one checked in the live data
Runs the full conversion test and schedules the weekly performance email
Jeanie leads a core crew of seven that runs your company day to day. They direct the specialist and workflow agents in each playbook, including the ones on this workflow.
The apps and accounts this workflow reads from and writes to. Connect them once and Works keeps them in sync.
These are starting points, not a limit. Connect the tools you already use.
11 Marketing workflows use this setup.
In Marketing, Set Up Website Analytics is part of the Digital Presence work.
Each template opens inside Works after you sign up.
You choose between Google Tag Manager and code added directly to your pages. Google Tag Manager is easier to manage later. Use direct code if you have no tag manager. If you already use Google Tag Manager, Works needs access to it. The Analytics Setup Agent then checks the Realtime report, the GA4 report that shows live data.
You list the internet protocol (IP) addresses your team uses. Examples are the IP addresses of your office, of home offices and of a virtual private network (VPN) the team uses. You decide if these visits are fully removed from reports or only marked as internal. You can still see marked visits when you want.
You choose the actions on your site that mean a lead for you. Examples are contact form submissions, taps on your phone number on mobile, and completed quote requests or demo bookings. You also choose which one counts as your main conversion. For example, choose phone calls if most leads call you.
You choose which conversion the full test uses, such as your main contact form. You also choose if the test runs on mobile, on desktop or on both. The Reporting Agent triggers a real conversion on your site. The Reporting Agent then confirms the event in the Realtime report.
The weekly performance email starts with a few metrics you choose. Choose only a few, so the email takes 30 seconds to read. Examples are visits, traffic sources and conversions. Another choice is conversions and top landing pages. The Reporting Agent builds the email from the metrics you choose. The Reporting Agent schedules the email for every week.