Marketing Content Marketing

Social media presence where your customers are

Which social media platforms should your business post on?

Works asks 10 of your ideal customers which platform they use for business content. It recommends the one or two platforms where most of them are. It completes your business profiles. It writes a 30-day plan with a specific idea for each post. You publish the first 30 posts. A person you name replies to comments and messages.

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Updated

What you get
LinkedIn presence · Saltmarrow Studio
Posting daily
30 / 30
posts published on LinkedIn
4 / 4
profile fields complete
LinkedIn company page Complete
Posting frequency Daily
Educational posts 20
Promotional posts 5
Curated posts 5
Reply owner Marketing Lead
Reply time Within 24 hours

You publish one post from the plan each day.

See it run

A social media plan in progress

Main platform
LinkedIn · 7 of 10 customers use it
Post ideas written 18 / 30
Schedule
Every month
A new 30-day plan of post ideas
Run log
  1. You
    “Set up social media for Saltmarrow Studio. Plan daily posts from October.”
    Your instruction
    ✓
  2. P
    LinkedIn chosen as the main platform Platform Analyst
    The Platform Analyst asked 10 customer brands by direct message. 7 of 10 use LinkedIn for business content. You chose to start with one main platform.
    ✓
  3. P
    LinkedIn page complete Platform Analyst
    The bio starts with the problem the studio solves for consumer product brands. The website link opens the brand identity service page. The photo and cover image use the existing logo and colors. All four profile fields pass the checklist.
    ✓
  4. S
    Writing the 30-day plan Social Content Planner
    You chose to post daily for 30 days. The plan has 20 educational, 5 promotional and 5 curated posts. 18 of 30 post ideas are written as draft captions.
    •
  5. You
    Your approval needed You
    Publish the first 30 days of posts on schedule. Then confirm the Marketing Lead as the person who replies for the first 90 days. Last, approve the social presence plan.
  6. ↓
    Content calendar used Upstream
    The content calendar comes from Plan the Content Calendar.
    ✓
  7. ↓
    Brand voice guide used Upstream
    The brand voice guide comes from Set Brand Voice.
    ✓
How it works

Platforms chosen from what your customers tell you

The Platform Analyst asks 10 ideal customers which platform they use for business content. You decide whether to follow their answers or your preference. The bio, website link, photo and cover image come from your brand assets. For every four educational posts in the 4-1-1 mix, you publish one promotional post and one curated post. A curated post shares content by someone else. A named person replies to every comment and message within 24 hours for the first 90 days.

What it needs
Your ideal customer profile and buyer persona documents, for choosing platforms and topics
Your content strategy and themes
Your brand voice guide
Access to your existing social media accounts, to complete the profiles
What you get

Complete profiles on one or two chosen platforms, a 4-1-1 content mix, and a 30-day sample plan of specific post ideas. The first 30 posts are published, and a named person owns replies.

Run sequence

Start to finish

The work starts from your content calendar and your brand voice guide. You get your social media presence in four stages.

  1. 1
    Platform Choice

    Choose platforms from customer answers

    10 ideal customers asked which platform they use
    Answers counted for each platform
    One or two platforms recommended to you
    Platform Analyst
  2. 2
    Complete Profiles

    Complete each business profile

    Bio drafted in your brand voice
    Website link, profile photo and cover image added
    Each profile field checked against a checklist
    Platform Analyst
  3. 3
    30-Day Sample Content Plan

    Plan 30 days of posts

    You choose how often you post
    Posts split by the 4-1-1 mix
    A specific idea for each post
    Social Content Planner
  4. 4
    First 30 Posts and Engagement Owner

    Publish posts and reply to comments

    You approve the social presence plan last
    You post on schedule for 30 days
    A named person replies within 24 hours
    You + Social Content Planner
Before it starts

What Works asks you

A few questions in plain words. The answers set up the run for your business.

Which 10 customers will you ask, chosen so they match the buyers you want more of?
YouCustomers who closely match your ideal customer profile
Do you want to start with one main platform, or run one main and one secondary platform from the start?
YouOne main platform to start
Should your bio start with the customer problem you solve, or with what your business is?
YouThe problem you solve, customer first
How often can you post and keep it up: daily, three times a week, or weekly?
YouDaily on the primary platform
How finished should each idea be: a one-line prompt or a near-ready draft caption?
YouA near-ready draft caption
Who will own replies and daily engagement for the first 90 days: you or someone on your team?
YouThe founder for the first 90 days
Who runs it

The agents behind this workflow

The Platform Analyst recommends platforms from your customer answers. The Social Content Planner writes the 30-day plan of post ideas.

Playbook specialist
C

Content Producer

Owns this area

Produces your content: blog posts, social posts, the newsletter, and a podcast or video series.

plan and post social contentkeep content coming out on scheduleDraft articles in your brand voice that are written for search
On this workflow
P

Platform Analyst

Finds where the ideal customer is active and completes the profiles on the chosen platforms

Find where the audience is from survey answersMatch platforms to the ideal customerDraft a bio and profile copy in the brand voiceCheck that every profile field is completeFlag a platform chosen by preference, not evidence
S

Social Content Planner

Builds the 4-1-1 content mix and a 30-day sample plan of specific post ideas that are ready to write

Build a 4-1-1 mix of educational, promotional, and curated postsDraft specific post ideas from themesMatch post ideas to the brand voiceReuse existing assets in social media postsPut the 30-day sample plan in order
Jeanie, your Chief of Staff Works Crew

Jeanie leads a core crew of seven that runs your company day to day. They direct the specialist and workflow agents in each playbook, including the ones on this workflow.

Connections · apps · integrations

Bring what you already run

The apps and accounts this workflow reads from and writes to. Connect them once and Works keeps them in sync.

LinkedIn
  • LinkedIn. The Platform Analyst agent connects to LinkedIn.

These are starting points, not a limit. Connect the tools you already use.

Related workflows

1 Marketing workflow uses this social media presence.

Builds on Set Brand Voice
Builds on Plan the Content Calendar
This one
Establish Social Presence
Feeds into 1 workflow
Cultivate a Brand Community
Works · AI business OS

One workflow inside your whole business

In Marketing, Establish Social Presence is part of the Content Marketing work.

Prebuilt playbooks, plus your own
StrategyMarketingSalesCustomer SuccessPartnershipsProducts & ServicesOperationsFinancePeopleLegal & Compliance + Build your own
The Marketing playbook
74
Workflows
20
Specialist agents
147
Workflow agents
226
Templates
You're here
Establish Social Presence
One of 74 Marketing workflows · run by 2 workflow agents
Templates

What comes with it

Built for this workflow
XLSX
Social Content Pillar Planner
A sheet where you plan the main themes of your social posts. It opens in Works after you sign up.
XLSX
Platform Selection Matrix
A table where you compare the social platforms you could use. It opens in Works after you sign up.
XLSX
Social Content Calendar
A calendar of your social posts by day. It opens in Works after you sign up.
XLSX
Social Profile Optimization Checklist
A checklist of the fields to complete on each social profile. It opens in Works after you sign up.
Also included here
DOCX
Brand Voice and Tone Guide
A guide to the voice and tone of your brand. It opens in Works after you sign up.
DOCX
Channel Format and Spec Sheet
A sheet of the post format and specifications for each channel. It opens in Works after you sign up.
XLSX
Channel Message Matrix
A table of the message you use on each channel. It opens in Works after you sign up.
XLSX
Editorial Calendar
A calendar of the content you plan to publish. It opens in Works after you sign up.
XLSX
Content Repurposing Matrix
A table where you plan new formats for content you already have. It opens in Works after you sign up.
DOCX
Show Format Canvas
A form where you describe the format of a podcast or video series. It opens in Works after you sign up.
XLSX
Distribution Channel Matrix
A table where you compare the channels you could use to share content. It opens in Works after you sign up.
XLSX
Community Engagement Calendar
A calendar of the activities you plan for your community. It opens in Works after you sign up.
DOCX
Community Launch Plan
A document where you plan the launch of a community. It opens in Works after you sign up.

Each template opens inside Works after you sign up.

Questions

What people ask

How are the platforms chosen?

You choose 10 customers who match the buyers you want more of. The Platform Analyst asks them which platform they use for business content. It recommends the platforms where most of them are. You decide whether to start with one platform or two. The Platform Analyst warns you about a platform chosen by preference, not by customer answers.

What is the 4-1-1 mix?

The 4-1-1 mix is a split of your posts by type. For every four educational posts, you publish one promotional post and one curated post. A curated post shares a useful post or article by someone else. You decide whether to follow the mix exactly. You can also add more educational posts while your audience is still small.

What is in the 30-day plan?

The plan has a specific idea for each post in the first 30 days. You choose how often you post, for example daily or three times a week. You also choose how finished each idea is. An idea can be a one-line prompt or a near-ready draft caption.

Who replies to comments and messages?

You name one person who owns replies for the first 90 days. The owner can be you or someone on your team. The owner replies to every comment and message within 24 hours. You decide whether replies on the main platform come faster.

Post where your customers already are

Sign up to choose your social platforms from customer answers.

Sign Up