How do you get leads from paid ads at a cost per lead you accept?
Works plans a Google or Meta ad campaign. The Ad Copywriter agent writes three to five ad variants from your Channel Message Matrix, your message for each channel. The Campaign Designer agent installs conversion tracking to count each lead. This agent tests it with a real form before any spend. Each week, you compare cost per lead with your target.
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At each weekly review, you compare the cost per lead with the $250 target.
Every ad promotes one offer. Each ad links to a landing page made for the campaign, not to your homepage. The agent tests the conversion tracking with a real form submission before any spend. All ad variants start on the same day. You choose a target cost per lead. Each week, you compare the real cost per lead with your target.
A live campaign on Google or Meta with one campaign for each objective and one ad set for each audience. It has three to five ad variants that run at the same time, tested conversion tracking, and a scheduled 7-day review.
The work starts from your lead generation plan, website analytics setup and simple budget. Four stages end with a live campaign.
A few questions in plain words. The answers set up the run for your business.
The Campaign Designer chooses the platform and tests the tracking. The Ad Copywriter writes the ad variants.
Plans and runs demand generation: lead generation plans, paid ads, webinars, automatic follow-up, retargeting, outbound email, and scaling what works.
Chooses the platform, sets up the campaign structure, and tests conversion tracking before any spend
Writes the ad variants from your messages for each channel, matched to the landing page
Jeanie leads a core crew of seven that runs your company day to day. They direct the specialist and workflow agents in each playbook, including the ones on this workflow.
The apps and accounts this workflow reads from and writes to. Connect them once and Works keeps them in sync.
These are starting points, not a limit. Connect the tools you already use.
One Marketing workflow uses these campaigns.
In Marketing, Launch Paid Ads is part of the Demand Generation work.
Each template opens inside Works after you sign up.
You choose the platform by how your buyers behave. Google Search is for buyers who already search for what you offer. Meta is for buyers who are not searching. An ad must interrupt them to get their interest. LinkedIn is an option only if precise B2B targeting is worth the cost.
You choose the action that counts as a conversion, for example a lead form submission or a booked call. The Campaign Designer installs conversion tracking from the ad platform. You confirm if the conversion counts when the thank-you page loads or when the form is submitted. The agent then submits a real form before any spend.
Three to five ad variants run at the same time. You choose three for a small test or five for more data. The variants can differ by opening idea, such as a problem, an outcome or proof. They can also differ by tone. Every variant promotes the same offer. Each headline matches the landing page.
The first review is 7 days after launch. At each review, you compare the cost per lead with your target cost per lead. Your target can come from your lead generation plan. You then decide whether to pause an ad or give it more budget. You also decide who owns the review.
You choose between three options. You can extend the test and keep the same budget. You can raise the budget on the best ad. You can also pause the ads and rethink the offer. Before you start, you pick a daily budget that you can pay for at least a full month of testing.