What should you publish in the next 90 days?
You choose one goal for your content and one main audience. The Content Strategist agent chooses three to five themes. It also chooses two or three formats you can keep producing. You decide how often you publish. The Calendar Builder agent puts 12 topics on a 90-day calendar. Each topic has a publish date and a named person.
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Your team publishes each piece on its date in the calendar.
You start with one goal for your content and one main audience. The Content Strategist agent chooses three to five themes from your keyword map. Each theme has at least 10 topic ideas. You decide how often you publish. If you publish about 70% of the most pieces your team can write, you keep spare time for busy weeks. Each topic on the calendar has a publish date and a named person.
A content strategy with one main goal, three to five themes, and two or three formats you can keep up. A 90-day content calendar of 12 topics in a shared tool, each with a publish date and a named person.
The work starts from your core messages, keyword map and buyer personas. It has four stages and ends with a content plan.
A few questions in plain words. The answers set up the run for your business.
The Content Strategist chooses your themes and formats. The Calendar Builder puts your topics on a dated calendar.
Produces your content: blog posts, social posts, the newsletter, and a podcast or video series.
Chooses the themes and formats, and tests each theme for enough topic ideas before it goes into the plan
Generates and ranks topics, then places them on a dated 90-day content calendar in a shared tool, with a named person for each slot
Jeanie leads a core crew of seven that runs your company day to day. They direct the specialist and workflow agents in each playbook, including the ones on this workflow.
The apps and accounts this workflow reads from and writes to. Connect them once and Works keeps them in sync.
These are starting points, not a limit. Connect the tools you already use.
11 Marketing workflows use this plan.
In Marketing, Plan the Content Calendar is part of the Content Marketing work.
Each template opens inside Works after you sign up.
The Calendar Builder agent writes 20 topic ideas. It then ranks them. You decide how they are ranked: by the chance to reach buyers through search, by fit with your content goal, or by both. The best 12 topics go on a calendar for your next 90 days. Each topic has a publish date and a named person.
If you publish the most pieces your team can write, you can fall behind in a busy week. At about 70% of the most pieces your team can write, you keep spare time for busy weeks. You decide the pace. You can also start with fewer pieces and add more once you publish on schedule.
You decide how many themes you want for the year: three, four or five. The Content Strategist agent tests each theme for at least 10 topic ideas. You also choose two or three formats, such as long articles, short social posts or video. Choose only the formats your team has the time to keep producing.
You keep the calendar in a shared tool that your whole team uses. You decide which tool. It can be a shared Google Sheet, a Notion content board or your existing project tool. Each topic on it has a publish date and a named person.