How do you state who you serve and why buyers choose you?
Works drafts three or more positioning statements from a standard template. Each draft names your target customer, what you sell, the value you give customers and your main differentiator. Each draft is checked against your top three competitors. You test the leading draft with five customers. Your leadership team then agrees on one final statement.
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Your sales, marketing and product teams use the same statement from one shared doc.
The work starts from your value proposition, your validated differentiators and your ideal customer profile (ICP). You choose one customer segment and the main differentiator. Three or more drafts follow the standard template. Each draft is checked against your top three competitors. A draft that a competitor could also claim fails the check. Five customers then test the leading draft. Your leadership team approves the final statement.
One approved positioning statement, chosen from at least three tested variants and confirmed by customers. The leadership team agrees on it with no open disputes, and every team has it.
The work starts from your value proposition, differentiators and ideal customer profile. Four stages produce the approved statement.
A few questions in plain words. The answers set up the run for your business.
The Positioning Strategist drafts the statements and runs the checks. You choose the inputs and agree on the final statement with your leadership team.
Defines and tests the value proposition, differentiators, positioning, and brand architecture.
Drafts the statement variants, runs the specificity test, and turns the customer test results into a recommendation.
Jeanie leads a core crew of seven that runs your company day to day. They direct the specialist and workflow agents in each playbook, including the ones on this workflow.
The apps and accounts this workflow reads from and writes to. Connect them once and Works keeps them in sync.
These are starting points, not a limit. Connect the tools you already use.
7 Strategy workflows use this statement.
In Strategy, Write the Positioning Statement is part of the Competitive Positioning work.
Each template opens inside Works after you sign up.
A positioning statement names your target customer, what you sell, the value you give and your main differentiator. Your leadership team agrees on one statement. Every team then uses the same version. Customers should confirm that it states why they chose you. Works drafts it from a standard template.
The specificity test asks one question about each draft. Could one of your top three competitors claim the exact same statement? You choose how strict the test is. You also choose what happens to a draft that fails. You can make it more specific or drop it.
You choose five customers to test the leading draft. Each one says if the draft is clear, relevant and credible. You decide how many must confirm it, for example at least three of five. Where customers describe you better than the draft, the draft can use their words.
Your leadership team approves it. You decide who takes part, for example the founders and the heads of sales and product. You also set how a tie is broken, so the meeting ends with one statement. The final statement is then stored where every team can find the same version.