How do you publish blog articles that people find in search?
Works writes a blog article for one target keyword. The Article Writer agent reads the top ranking pages. It outlines the points they miss. It drafts at least 1,000 words with an example from your business. After you approve the draft, the SEO Publisher agent publishes it. It records the first search ranking of the article as a baseline.
Updated
You compare later rankings with the baseline in Track Content Performance.
Each article targets one keyword from your content calendar. The Article Writer agent reads the top three ranking pages for the keyword. It lists the points those pages do not cover. You choose an example from your business, so the article is not generic. The finished article has at least 1,000 words. You approve the draft before it is published.
A live blog article of at least 1,000 words, with the keyword in the H1, the first paragraph, and the body. It has a meta description, two or three internal links, and a baseline ranking recorded in Search Console.
The work starts from your content calendar, keyword map and brand voice guide. You get one published article in four stages.
A few questions in plain words. The answers set up the run for your business.
The Article Writer writes the outline and the draft. The SEO Publisher publishes the article after you approve it.
Produces your content: blog posts, social posts, the newsletter, and a podcast or video series.
Researches the top ranking pages, outlines the article, and drafts it for the reader in the brand voice
Applies on-page SEO, publishes the article in the CMS, and records the baseline ranking in Search Console
Jeanie leads a core crew of seven that runs your company day to day. They direct the specialist and workflow agents in each playbook, including the ones on this workflow.
The apps and accounts this workflow reads from and writes to. Connect them once and Works keeps them in sync.
These are starting points, not a limit. Connect the tools you already use.
2 Marketing workflows use these articles.
In Marketing, Publish Blog Posts is part of the Content Marketing work.
Each template opens inside Works after you sign up.
The topic and the target keyword come from your content calendar. Your keyword map adds related terms. You confirm the keyword and its current ranking, if you know it. The Article Writer agent then reads the top three pages that rank for the keyword. It lists the points those pages do not cover.
The keyword goes in the main heading, the first paragraph and one subheading. It also appears two or three times in the body. You decide whether the main heading matches the keyword exactly or reads more naturally. You can also choose to use related terms more often than the keyword.
The example makes the article specific to your business, so it is not generic. You choose the example before the draft starts. It can be a result with a real number, a before-and-after from your own work, or a lesson from a project that went wrong. The Article Writer agent adds the example to the body.
The web address of the article is submitted to Google through Search Console. Its baseline ranking is then recorded. You choose the baseline: the ranking on the day you publish, or the average over the first week. You also choose where the baseline is recorded, so you can use it later in Track Content Performance.