What Works does with Google Ads
What can Works do with Google Ads?
In Launch Paid Ads, a Marketing workflow, the Campaign Designer agent connects to Google Ads. This workflow launches your paid ad campaigns on Google Ads or Meta. You improve the campaigns each week. The goal is to get leads at a cost per lead you accept. Works has 37 built-in Google Ads actions.
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Reach customers wherever they are. Show up at the right time and place across the vast Google Ads ecosystem.
Workflows that use Google Ads
Connect Google Ads once
Open the apps screen inside Works. Choose Google Ads. Then sign in to your Google Ads account.
What people ask
Which agents use Google Ads?
One agent uses Google Ads: the Campaign Designer in Launch Paid Ads. The Campaign Designer chooses the ad platform. It sets up the campaign structure and the audience targeting. It tests the conversion tracking before any money is spent. A conversion is the action you choose to count, such as a lead form submission or a booked call.
Do you need Google Ads to run Launch Paid Ads?
No. Launch Paid Ads needs an account on one ad platform. That platform can be Google Ads or Meta Ads Manager. The choice depends on how your buyers behave. An ad on Google Search reaches buyers who already search for what you offer. On Meta, an ad must interrupt buyers who are not searching, to get their interest.
What is Google Ads?
Google Ads is an ad platform from Google. Google says you can reach customers with ads across its products. You use it to run paid search ad campaigns. In Launch Paid Ads, each campaign runs three to five ad variants at the same time. Works connects to it through your own Google Ads account.