What Works does with Google Tag Manager
What can Works do with Google Tag Manager?
Set Up Website Analytics uses Google Tag Manager. It sets up and checks Google Analytics 4 (GA4), Google Search Console and conversion tracking. A conversion is something a visitor does that counts as a lead, such as sending a form. Installing GA4 through Google Tag Manager is optional. Works has six built-in Google Tag Manager actions.
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Google Tag Manager is a tool that enables you to install, store, and manage tags.
Workflows that use Google Tag Manager
Connect Google Tag Manager once
Open the apps screen inside Works. Choose Google Tag Manager. Then sign in to your Google Tag Manager account.
What people ask
Which agents use Google Tag Manager?
In Set Up Website Analytics, the Analytics Setup Agent connects to Google Tag Manager. This agent sets up GA4, conversion events and Google Search Console. The Analytics Setup Agent checks each one in the live data. This agent can install GA4 through Google Tag Manager or with code added directly to your pages.
Do you need Google Tag Manager to run Set Up Website Analytics?
No. You choose how GA4 is installed on your website. One choice is Google Tag Manager, which is easier to manage later. The other choice is GA4 code added directly to your pages, if you have no tag manager. If you already use Google Tag Manager, the Analytics Setup Agent needs access to it.
What is Google Tag Manager?
A tag is a piece of code on your website that sends data about visits. One example is the GA4 tag, the Google Analytics 4 code on your website. Google Tag Manager says it is a tool that lets you install, store and manage tags.