What Works does with Google Analytics
What can Works do with Google Analytics?
The workflows on this page use Google Analytics. With Set Up Website Analytics, you get Google Analytics 4 (GA4), Google Search Console and conversion tracking set up and checked. With Launch Paid Ads, you get paid search or social ad campaigns that are live and improved each week. Works has six built-in Google Analytics actions.
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Google Analytics enables you to measure and report on user activity on websites, web and mobile apps, and internet-connected devices.
Workflows that use Google Analytics
Connect Google Analytics once
Open the apps screen inside Works. Choose Google Analytics. Then sign in to your Google Analytics account.
What people ask
Which agents use Google Analytics?
In Set Up Website Analytics, the Analytics Setup Agent and the Reporting Agent connect to Google Analytics. The Analytics Setup Agent sets up Google Analytics 4, conversion events and Google Search Console. The Reporting Agent schedules a weekly performance email. In Launch Paid Ads, the Campaign Designer agent connects to Google Analytics. It tests the conversion tracking before any spend.
How is the conversion tracking tested in Launch Paid Ads?
You choose what counts as a conversion, such as a lead form submission or a booked call. The tracking is installed by the Campaign Designer agent. You pick whether it counts when the thank-you page loads or when the form is submitted. Before any spend, the Campaign Designer checks that a real form submission is recorded as a conversion.
What is Google Analytics?
Google Analytics says it lets you measure user activity and report on it. This user activity can be on websites, on web apps and on mobile apps. It can also be on devices that connect to the internet. In Works, the workflows on this page use Google Analytics.