What Works does with HubSpot
What can Works do with HubSpot?
The workflows on this page use HubSpot. In Strategy, one defines your ideal customer profile (ICP). One ranks your customer segments. Another profiles each person in the buying decision. In Marketing, one sets your lead targets, channels, offers and budget for the quarter. Works has 99 built-in HubSpot actions.
Updated
HubSpot's CRM platform contains the marketing, sales, service, operations, and website-building software you need to grow your business.
Workflows that use HubSpot
Connect HubSpot once
Open the apps screen inside Works. Choose HubSpot. Then sign in to your HubSpot account.
What people ask
Which agents use HubSpot?
Each workflow has one agent that connects to HubSpot. The ICP Builder builds your ideal customer profile from your best customers. The Segmentation Strategist ranks your customer segments. The Customer Researcher writes each buyer persona from buyer interviews. The Lead Plan Analyst calculates how many leads you need to reach your revenue target.
Do you need HubSpot to run these workflows?
No. Define Ideal Customer Profile can use a billing export or a manual list. Identify and Prioritize Segments can use a spreadsheet export of customers. Develop Buyer Personas can use what your sales team remembers about past deals. Plan Lead Generation uses past lead and cost data only if you have it.
What is HubSpot?
HubSpot is a customer relationship management (CRM) platform. It includes software for marketing, sales, customer service and operations. It also includes software to build websites. HubSpot says this is the software you need to grow your business. In Works, the workflows on this page use HubSpot.